Help Channel Partners to Sell More
Selling through partners can enhance your sales proposition, expand your capacity, develop your capability and ultimately accelerate your sales growth.
To establish and grow a successful channel you must develop true partnerships with your partners that deliver real value to each others’ businesses. This means aligning your businesses at every level; sales offering, commercial terms, operations, marketing campaigns… the list goes on.
If you are not currently working through partners but would like to develop a partner channel programme we can help.
Alternatively, if you already operate through channel sales consider these areas:
“Have you established clear benchmarks of best practice standards across the channel?”
“Are there clear and achievable expectations agreed between your company and your partners?”
“Do your partners exhibit the right sales skills to create, qualify and close business/develop accounts?”
“Do your partners have the management capability to lead, motivate staff, develop the right behaviours and drive change?”
“Are your partners able to generate a sufficient quantity of quality sales opportunities?”
“Are your partners achieving acceptable levels of customer service?”
“Have you established clear accountability & measurable Return On Investment for marketing development funds?”
“Do your partner Account Managers possess the skills and confidence to provide thought leadership, innovation and influence in partner accounts?”
Contact us to find out more about our work with vendors & partners to create alignment, loyalty and accelerated sales.
We recently worked with a global organisation to re-invent their UK sales channel partner programmes. As a result they have revolutionised the channel model in their industry through:
- Developing new approaches and agreements to achieve collective aims
- Improving loyalty through interdependent terms
- Identifying numerous new and creative opportunities for collaboration.
They have collected more than their fair share of industry awards along the way too!
Let us help you improve sales through your channel partners with our proven techniques.
