Sell a Wider Portfolio of Products and Services to your Customers
It is widely recognised that customers who buy multiple products and services are more loyal, more likely to recommend you to others and are more profitable. What’s more, diversification in products enables businesses to reduce risk in a volatile market place.
The “how” to achieve this is not so simple.
Many businesses have invested millions in widening their product and service offering, yet have not been able to cross-sell successfully & profitably to their customer base.
“What proportion of your customers could purchase your full range of products & services?”
“What proportion do purchase your full range of products & services?”
“What is the average number of products per customer?”
“What would be the impact if you could increase that product penetration quickly and permanently?”
We have worked with businesses across a range of industry sectors to overcome this challenge, including many in fast changing industries where diversification and cross-selling to customers is critical to survival and success. For example we helped a client in the energy sector to achieve a 70% increase in average products per customer in just 6 months.
If you are interested in selling more services to your customer we would love to discuss how our creative solutions have worked for others, and how they could work for you.
